Growing up living an active lifestyle, Sweaty Betty began after our founder Tamara spotted a gap in the activewear market. After moving to London, she was shocked to find that the women’s sportswear on offer was dark and uninspiring, so embarked on a mission to create beautiful clothes for women who lived similar lifestyles.
After being made redundant she teamed up with her husband Simon and Sweaty Betty was born. Named after her determination to make it cool to sweat, Sweaty Betty is a design-driven activewear brand on a mission to empower women through fitness and beyond.