EU Sourced and Produced only

The Opposite Thing

Miista upends the exclusionary practices of the fashion industry in an effort to show how we’re living now. Since 2010, we are proud to have built Miista through craft, our community, the risks we’ve taken and a willingness to laugh at ourselves, making a commitment to the alternative. A dedication to the opposite thing.

What does that mean? That we’re happy to sacrifice profit and to subvert problematic fashion trends to create a product that has personality in addition to aesthetic value. You know when it’s a Miista.

Here’s what we feel a product needs to be in order to achieve ‘luxury’ status in the twenty-twenties

It Can Be Mended 

We don’t feel you can call a product a luxury item if it cannot be mended. Any piece you buy from us can be mended locally or by our team in Spain. We believe in an artisan hand-made approach, and in investing in people over machines. By constantly being inside the factory monitoring and sharing the behind the scenes, we are able to ensure that every stage of the process is made according to handmade methods.

It Takes Time 

We take our time with each and every one of our products. We spend as much time as is needed to make every single one of our items by hand. Using mass production tools would save a lot of time, but by using artisans and taking time to discuss every part of the process, each piece is made with patience, consideration and experimentation.

The Highest Quality Materials, Without the Carbon Footprint 

We believe that our garments, shoes and accessories must be made from premium material. Our production process takes eight months, longer than industry standards. We source our materials in the EU only and specifically in Italy, Portugal and Spain, significantly cutting down flight time in shipment.

Our Footwear Story  

Since we founded Miista in 2010 we have always been sure to support the community of shoemakers in Portugal and Spain, where for hundreds of years, the trade of shoemaking has employed and trained the best talent.

Our ongoing relationships with these communities of shoemakers has allowed us to experiment with the unusual materials, unconventional silhouettes and radical designs that have become the identity of Miista.

From the bespoke handmade shoe moulds that we use to make each piece of footwear, to our trial-and-error approach to designing – working so closely with the women and men in our partner factories is one of the great pleasures of creating Miista. It also allows us to have ownership of our footwear supply chain and allow the artisans in each factory to take their time and experiment.

A Short Supply Chain 

Our aim is to significantly reduce our supply chain and stay in control of our daily wastage

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