The King's Road
Thursday, 19 December 2019
Are you up to date with the latest King’s Road store openings? We’ve got the run down.
Master 2020 vision with King’s Road’s hottest new spot for eyewear. Now open at 74 King’s Road, New York eyewear label Moscot combine decades of optometry expertise with stylish design (it was founded 104 years ago by an optician and continues to be family run). If you’re shopping for sunglasses, their selection of 20 custom-made tint variations ensures you won’t see your exact shades elsewhere. Alternative fits across all frames (including nose pads to stop your glasses forever sliding down your face) and styles from the archives add a unique, vintage-inspired finish to your look – Al Pacino and Paul Rudd are both fans. Head in now and pick up some frames to see you into the new year.
74 King’s Road, moscot.com/
Founder Paul Szczerba describes Balibaris as a brand for a “new generation of men who follow fashion without being victims, looking for a personalised wardrobe that is active, versatile, chic and cool.” The result? A French menswear label founded on the principles of style and practicality, demonstrating that the two can – and always should – co-exist. 186A King’s Road is the label’s first ever London store, building on the 50 boutiques it already has in France. On the rails you’ll find modern basics – all classic in style, but with a contemporary and unexpected spin. Think sharp shirts, smart-casual blazers and shoes in premium suedes and leathers. Italian cloths and Japanese denim mingle with premium cotton tops, shirts and tees made in Portugal, a country renowned for its cotton.
Balibaris, 186A King’s Road. Balibaris.com/en
From humble beginnings, selling boxer shorts made from leftover shirt fabric at Spitalfields Market, the last decade has been a triumph for sustainable menswear brand SIRPLUS. Now with stores in Portobello Road, Princes Arcade and Camden Passage, SIRPLUS has chosen 178a as the location for its fourth store. Founded by Henry Hales in 2010, sustainable boxers soon led to waistcoats, which then led to the brand’s first full collection, including jackets, trousers, coats, knitwear, seven years later. With every single style still true to Hales’ initial vision of a totally sustainable business model, every garment is made using surplus fabrics from fashion manufacturing to help close the loop.
178a King’s Road, sirplus.co.uk
British womenswear label Me+Em have brought their signature ‘intelligent style’ to our side of town. Find their pop-up at 184 King’s Road for a limited time only, where you can expect to find their effortless combinations of exquisite cuts and deft design. Described as “the front row’s new best friend” by The Times Fashion Director, Anna Murphy, this is womenswear done right. After over a decade of success, founder Clare Hornby still makes sure Me+Em stays true to the quality and consideration that contributed to its rise. Nothing that doesn’t fit with the ‘3 Fs’ – functional, flattering and wear-forever – makes it into a final collection.
184 King’s Road, meandem.com