110-112 King's Rd, London SW3 4TX
Saturday, 20 June 2026
Free Admission

Varley will launch its Day of Confidence on 20 June 2026, aligning with Look Good Feel Better’s annual Confidence Month. 100% of retail proceeds from the day will be donated to the charity, supporting its ongoing work and helping to raise further awareness.

This forms part of their partnership with Look Good Feel Better, the UK-wide cancer charity dedicated to helping people manage the cosmetic and physical side effects of treatment. The partnership marks the start of a longer-term commitment shaped by a shared belief in confidence, care, and the importance of helping people feel more like themselves during some of life’s most challenging moments.

At Varley, confidence has always been understood as something quiet and deeply personal – a belief that has guided the brand from the beginning and now sits at the heart of this partnership. For over 30 years, Look Good Feel Better has supported people undergoing cancer treatment through specialist programmes that combine practical guidance, expert-led workshops, and meaningful human connection.  

The partnership reflects Varley’s broader commitment to supporting Look Good Feel Better in a thoughtful, considered, and enduring way. Alongside fundraising, the brand will contribute through awareness-building, internal engagement, and practical collaboration where possible, including the use of its retail spaces and creative resources.