Sloane Square, London
Tuesday, 28 April 2026 – Tuesday, 12 May 2026
Free Admission

Unique to London, La Plage Longchamp brings a sun-drenched surf culture with a Parisian twist to the vibrant luxury setting of Sloane Square.

Guests are invited to enjoy a curated selection of bespoke Longchamp beverages and ice creams, designed to evoke the spirit of summer. Highlights include a refreshing Kalamansi Lemonade, alongside indulgent options such as the Vanilla Coconut Matcha and the Blue Gaze Smoothie, each crafted for a truly memorable (and shareable) experience.

The space will come to life through a series of complimentary workshops, available for the wider public to book via Eventbrite.

The workshops are designed to immerse guests in creative moments such as shell painting and sunset watercolour sessions, guided by artists.

An interactive Mölkky game, introduces a beloved French seaside tradition to London, inviting guests to play, connect, and unwind.

Live DJ sets will carry the atmosphere into the evening on select evenings and throughout the bank holiday weekend, with ambient, beach club–inspired playlists played from a campervan, complete with Longchamp surfboards ready to ride the Parisian wave.

Longchamp will showcase its SS26 collection through an exclusive edit available to shop on-site. Whether preparing for a quick escape, a summer in the city, or an extended getaway, the curated edit offers a capsule of seasonal essentials from the Maison’s latest collection.

Opening times 10:00 – 19:00