London Beach Co. becomes London Ski Co.

London Beach Co. becomes London Ski Co.

Headed to the slopes this winter? Then get yourself down to 55 King’s Road where London Ski Co. is now open.

Replacing its summertime sister store, London Beach Co., the new wintercentric store will be staying put in Chelsea from now until April 2022 when it will transition back to beach vibes ahead of summer.

A one-stop shop for all your ski kit needs, expect brands like Perfect Moment, Goldbergh, Amundsen, We Norwegians, Fusalp and much more amongst its range of men’s, women’s’ and childrenswear.

The store has everything you need to stay toast in style on the slopes, as well as accessories – from goggles and gloves to those much-needed thermal layers. Not quite sure what you need? Ask in-store for fitting, styling and guidance on technical matters.

And don’t worry, if you haven’t booked your ski trip yet (or you’re not much of a skiier!), there’s something for everything with cosy winter knits and accessories.

Shop now at 55 King’s Road, Chelsea, London SW3 4ND

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