Spotlight, 15 July 2021
Over the past few weeks, the Nike team have been working their magic behind the scenes and as of 15 July 2021, they’re back with something special. Nike by King’s Road is the first ever Nike Live store to open in the UK and here’s all you need to know…
As a Nike member, this is store is your neighbourhood home. Informed through insights which local Nike members have shared through the digital ecosystem; shop products and design details that have been tailored to you – whether you live, work or shop in the neighbourhood.
The store space has been entirely reimagined, and will now provide you with a more personal, tailored experience with an intuitive customer journey. Enter at the Welcome Area with local content, journeying through to the intimate Living Room space, or the engaging Fitting Rooms, or perhaps the dynamic Footwear Kitchen with the Sneaker Bar to shop your needs.
The Nike Store Athletes are on hand to answer any questions, offering warm welcomes and local knowledge with every visit. Expect recommendations on product, sport and style as well as mannequin displays styled by the team to match the local King’s Road style.
Get set for a programme of neighbourhood and in-store experiences, from guided Nike Training Club (NTC) workouts to mindfulness sessions and wellness-based workshops. With the neighbourhood at its heart, upcoming events, experiences and member exclusives will also involve cultural and creative partnerships from the community;
- Movement workshops with Nike Trainer Luke Worthington
- Recovery Masterclass with Nike Trainers Luke Worthington and Sam Vora
- Bi-weekly run club with Nike Run Coach Dora Atim
On top of all of these, you really can expect a truly personalised service. As a Nike member, there’s still more on offer with a host of triggered Member Rewards that will be delivered through the App whilst you’re in store. For those who aren’t members, why not try Shoe Fit; a scanning solution that uses data, AI and algorithms to find your perfect size or perhaps Bra Fit that combines personalisation and digital capabilities to provide a seamless shopping experience for female visitors.
Are you ready to shop? Just do it and visit them at 33 King’s Road now. | Website
