The White Company

The White Company

Founded by Chrissie Rucker OBE over 28 years ago, The White Company has become one of the UK’s fastest-growing multi-channel retailers and a leading lifestyle brand, with 61 stores across the UK, including high-profile concessions in Harrods and Selfridges. July 2018 saw the opening of the first European flagship store outside of the UK on Dublin’s Grafton Street, while international expansion now includes a presence in Nordstrom stores nationwide in the US and a store within Bloomingdale’s Home in the prestigious Dubai Mall. The quintessentially British brand is now synonymous with transforming houses into homes, creating impeccably stylish, beautifully designed products with British town and country heritage at its core. What started as a range of white essentials for the linen cupboard has gradually grown into the ultimate luxury lifestyle destination for the home and wardrobe.

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