Discover the first Nike Live store in the UK, now open on the King’s Road.

Shop the latest products and design details designed to suit you and your fitness needs. Expect a completely personal and tailored experienced with Nike Store athletes on hand to provide product, sport and style support as well as extensive local knowledge. New digital programming will introduce you to Shoe Fit and Bra Fit that combine digital capabilities and personalisation to provide a seamless shopping experience.

Enjoy a programme of neighbourhood and in-store experiences, from guided Nike Training Club (NTC) workouts to mindfulness sessions and wellness-based workshops and, as a Nike member, receive triggered Member Rewards delivered to your App whilst in store.