Peter Jones, Sloane Square
Monday, 31 May 2021 – Sunday, 6 June 2021
Free Admission

Peter Jones have partnered with the Great British Exchange to shine a spotlight on small British brands, giving them the opportunity to showcase their products and raise brand awareness with the Peter Jones customer. Comes across a new brand each week on the ground floor in store.

From 31 May to 6 June, discover Vurchoo. 

Founded six years ago with the help of the Princes Trust, Vurchoo is designed to bring back the meaning and stories behind jewellery. Each design has ethics at its heart, from design through to delivery and the brand has since been nominated for the UK Jewellery Awards three times.

Their aim is to create a relationship between the customer and their piece of jewellery, with each design making the world a better place. From the sale of each design, a portion of the profits are donated back to schools from across the globe which enables them to take children off the streets and back into education, taking the customer with them every step of the way.

Find out more about Vurchoo here.