Chelsea Theatre, 7 World’s End Place, World End Psge, London, SW10 0DR
Saturday, 1 November 2025 – Saturday, 1 November 2025
Free Admission
Registrations are now closed, thank you to everyone who signed up their four-legged friends! If your dog isn’t registered, they won’t be able to join the parade this year, but keep an eye on our website to hear about our plans for 2026.
Parade starts: Chelsea Theatre, 7 World’s End Place, World End Psge, London, SW10 0DR
Parade ends: Sloane Square
Timings
Arrival: 11.00
Set-off: 11.30am
Ends: 1pm
Get ready for a paw-sitively spooktacular event! On Saturday 1 November 2025 the King’s Road will be transformed into a runway for our furry friends in their Halloween best.
The first ever King’s Road Halloween Dog Parade will be a community celebration of costumes, creativity, and canine charm with Ad Hoc London offering participants 20% off Halloween costumes.
Inspired by similar iconic festivities in New York, the King’s Road is proud to bring this new celebration to Chelsea in support of Therapy Dogs Nationwide and Pets As Therapy.
Organised by Love My Human and King’s Road Partnership, dogs of all shapes and sizes are invited to take part and compete for the best dressed dog who will win a hamper of Love My Human goodies and a complimentary groom, and the first 50 pups to arrive will receive a goody bag from Love My Human.
Entry is free, but registration is encouraged to help us plan the day.
So dig out those doggy wings, skeleton sweaters, or wizard hats—it’s time to make history with the very first King’s Road Halloween Dog Parade.
Participants:
Love My Human Townhouse
Free puppuccinos for your four-legged friends | 330 King’s Road, London SW3 5UR
Ad Hoc London
20% off Halloween Dog Costumes – get spooky in style! | 153 King’s Road, London SW3 5TX
Love My Human Boutique
Enjoy 10% off all products at Love My Human Boutique | 308 King’s Road, London SW3 5UH
Reis Jewellery
Specially made dog-themed bracelets for £25. Plus, check out their stunning solid gold dog bone bracelet | 188A King’s Road, London SW3 5XP
Klättermusen
Water and treats for your dog while you browse adventure-ready gear | 36 King’s Road, London SW3 4UD
Mestizo Restaurant & Tequila Bar
Free dog meal and free dessert or classic margarita when you spend over £30. Bring your dressed-up dog to claim the offer | 392 King’s Road, London SW3 5UZ
White Coco
Treats in-store for pups, plus a glass of fizz and brownies for participants | 227 King’s Road, London SW3 5EJ
GANNI
Treats and water for your stylish sidekick | 94 King’s Road, London SW3 4TZ
ME + EM
Treats and water for your furry friend while you shop | 184 King’s Road, London SW3 5XS
Graham & Brown
10% discount on full-price items (cannot be used in conjunction with other offers or promotions) | 187 King’s Road, London SW3 5EB
Pet Pavilion
On Friday, 31 October: doggy Tarot reader (4-6pm) – step inside for a mystical reading from their resident canine clairvoyant – discover what’s written in the stars (and paw prints).
On Saturday, 1 November: bring your dog in store for their Trick-for-Treat Challenge, ask them to perform any trick, and they’ll receive a free bag of treats! | 163 King’s Road, SW3 5TX
Pet Pavilion & The Market Place Restaurant
On Friday, 31 October: the Wags & Witches Ball (5.30-9pm) promising a stylish, spooky soiree featuring Halloween cocktails, music and plenty of four-legged flair at The Market Place Restaurant.
On Saturday, 1 November: attend the Count Dogula’s Halloween Fashion Parade After-Party for an afternoon with an international DJ spinning Halloween hits and doggy dance anthems, plus prizes for Best Dressed and Best Dancing Duo (Dog & Owner). 3:00pm – 8:00pm (Dog-Friendly Venue) | The Market Place Restaurant, Chelsea Farmers Market, 125 Sydney Street, SW3 6NR
Les Néréides
Polaroid pictures of dogs and their owners to remember the day and dog biscuit and water station for your furry friend | 132 King’s Road, London SW3 4TR
Anine Bing
Dog treats and water station for your furry friend at the entrance, plus refreshments for visitors including hot chocolate, coffee, and sparkling lemonade. Enjoy an exclusive perk: receive a free tote bag with purchases over £250!
8 Symons Street, London SW3 2TJ
Aspiga
50% off dog collars when you buy any lead! Plus, enjoy water, treats, and a warm welcome for your furry friend while you browse our sustainable fashion collection.
320 King’s Road, London SW3 5UH
Knoops
Treat your pup to a free puppuccino when you make a purchase and mention the Halloween Dog Parade. Plus, enjoy their signature chocolate drinks crafted with over 20 different chocolate percentages, perfect for a cosy autumn day.
69 King’s Road, London SW3 4NT