Hot new openings on the Road

Hot new openings on the Road

Psst! Have you heard? Some new neighbours are moving in on the King’s Road, and we think you’re going to love them.


Shackleton has arrived and brought it with an exciting and immersive shopping experience. Update your winterwear with a purchase from their range of pioneering outwear which has been “engineered for extremes” whilst shopping alongside a perfect replica of the 23ft wooden lifeboat that Sir Ernest Shackleton, the brand’s namesake, used to escape Antarctic over 100 years ago, as well live streamed interviews with those working on the ground in Antarctica.

11 King’s Road, Chelsea SW3 4RP

JAM Industries

We’ve all been longing for coastal, country air more than usual this year. And you’ll want to keep JAM Industries firmly on your radar as they’re back to the King’s Road with their city-to-coast wardrobe updates. Perfect for your next trip to the coast, or next year’s country staycation, their clothing is inspired by the founders’ love of the ocean and weekend escapes. A family brand through and through, they describe their overall look as “city-to-surf” for those who spend their days longing for the ocean.

155 King’s Road, Chelsea SW3 5TX


anatomē apothecary combines nature and science to restore calm to our lives – perfect timing after such a turbulent year. Founder Brendan Murdoch began using essential oils to support his own health and wellbeing during a period of immense stress. He discovered a real passion for aromatherapy, but felt the current market had room for improvement. Together with experts, he developed natural dietary supplements and skincare, merging botanicals from nature with pioneering research.

The brand new King’s Road store will stock herbal, botanica and essential oil-rich products, as well has having health practitioners in-store to advise on your general wellbeing.

96 King’s Road, Chelsea SW3 4TZ


Fashion lovers, rejoice. Your new destination for original and contemporary womenswear, Italian brand Pinko is taking up residence at XXX King’s Road. Renowned for their expressive and feminine approach to clothing, expect striking prints, statement cuts and killer silhouettes from their AW collection. Plus, the first 300 customers of the store will receive a complimentary tee as an early Christmas gift!

194 King’s Road, Chelsea SW3 5XP


Welcome to the King’s road

To stay in the know on all things King’s Road, make sure to follow us on Instagram and sign up to our newsletter via the link at the bottom of the page.